I got an interesting piece of junk mail the other day.
It was from Lowe?s, offering me ?home selling tips? and a discount coupon.
The mailer included the name and photo of a real estate agent with the following wording:
?Since you selected me as your real estate agent, I want to add as much value to your experience as possible?.
That was perhaps a little presumptuous, given that ?I hadn?t selected that agent and I have no interest in selling my home.
Not to mention the fact that I already know a good agent!
This mailing is part of Lowe?s ?Realtor Benefits? program that entices real estate agents to submit their client lists to Lowe?s to be used in their direct-mail campaigns to homeowners.
The supposed benefit for the agent is a free mailing intended to impress the recipients with the agent?s marketing prowess.
Since I don?t even know this agent, I?m guessing that she submitted the names of everyone in my subdivision to Lowe?s.
I wonder how many homeowners would feel warm and fuzzy about a real estate agent who helps increase their ?level of junk mail?
As you?ve probably already concluded, I will NEVER provide the names of my prospects or clients to be used by anyone else for anything!
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January 11th, 2013 Posted in Inside Real Estate
?Print This Post Source: http://www.boiseblog.com/2013/01/lowes-realtor-benefits-program
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